About Us
Bodybymilk.com's mission is to help educate Americans about the benefits of milk and correct misperceptions about the beverage through the popular Milk Mustache celebrity campaign.

Bodybymilk.com is the online educational resource for consumers from MilkPEP (Milk Processor Education Program), funded by America's milk processors. It is designed and maintained to keep teens and moms engaged and educated about nature's power drink.

The National Milk Mustache "got milk?" campaign is a multi-faceted consumer education effort that reaches different audiences in a variety of ways, from teaching teens about the new flavor variety and convenient packaging, to encouraging moms to use milk in recipes, to taking our health messages on the road with the Milk Mustache Mobile and 3v3 Soccer Shootout Tours.

Addressing America's Calcium Crisis
America finds itself in a calcium crisis today because consumers aren't drinking enough milk. Three out of four Americans don't get enough calcium in their diets, which may leave their bones unprotected against the crippling disease osteoporosis later in life.

Drinking milk helps prevent osteoporosis, which currently affects 28 million Americans (one in five of whom are male). Milk is one of the best, simplest and most delicious sources of calcium and an excellent source of vitamin D, which helps your body absorb the calcium. In addition to the bone building benefits of milk, research indicates that a diet rich in low fat milk may help reduce the risk of high blood pressure and heart disease and help prevent breast cancer, colon cancer and even help in the fight against obesity.

And milk's benefits don't stop with calcium - milk provides a great-tasting, convenient package of nine essential nutrients.

Waging a Battle for America's Health
We're waging a battle for America's health by showing how milk is a better choice than less nutritious beverages like soft drinks, juice drinks and sports drinks. Kids now drink twice as much soda as milk, which may contribute to obesity and other health problems.

Nearly nine out of 10 women and almost seven out of 10 men don't get the recommended daily amount of calcium - 1,000 mg or about three glasses of milk. Kids aren't getting enough calcium either. Almost 90 percent of teenage girls are not consuming the calcium they need - at least 1,300 mg every day. The teen years are a critical bone-building time, and teens need calcium to help reach their maximum height and help their bones be as strong as they can be.

Milk's role in a nutritious diet has long been established and lauded by the nutrition and science community, including the American Academy of Pediatrics, the American Dietetic Association, the National Institutes of Health, the U.S. Department of Agriculture, the National Osteoporosis Foundation, and many other reputable health organizations.

For More Information
To learn more about MilkPEP, please visit www.milkpep.org or www.IDFA.org.