Body By Milk - Privacy Policy

PRIVACY POLICY

Thank you for visiting bodybymilk.com, a website owned by the Milk Processor Education Program (Milk PEP). This privacy policy statement tells you how we collect information from you on this site "Milk" and how we use it. Using the Internet should be a fun experience and we want to help you make it so.

INFORMATION COLLECTED

Personal User Information: Milk occasionally collects and stores personal user information in connection with promotions and site features for www.bodybymilk.com. Whenever information of that kind is collected, Milk checks the ages of all site visitors before accepting information from them. No information is collected from guests under the age of 13 or from residents of the states of Alaska or Hawaii.

In some cases, we ask our website users to provide us with some personally-identifiable information, such as a name, postal address, e-mail address and telephone number. While we do not require our users to register with our site, doing so enables you to customize your website experience and use features such as the Body by Milk auction and access exclusive content only available to registered users. Please note that no personally-identifiable information is collected unless you provide it voluntarily and knowingly.

Whenever you provide and Milk collects and stores such personal user information, information you provide will not be disclosed to third parties without your consent; however, Milk may share aggregate information about our visitors (for example, what percentages of our visitors are male and female) with advertisers, business partners, sponsors, and other third parties in order to customize the content of our site to deliver a better experience for our visitors.

Whether Milk collects personal information for complying with your requests or in connection with your participation in a promotion or for purposes of verifying your compliance with Milk policies and federal, state, and local laws, and/or for editorial and feedback solicitation purposes, we will collect only such information as is necessary for those purposes and nothing more.

Milk may disclose user information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) Milk's rights or property, other Milk users, or anyone else that could be harmed by such activities. Milk may also disclose user information when we believe in good faith that the law requires it.

Here are the ways we collect personally-identifiable information.
Registration: We don't require you to register or provide personally-identifiable information to view our web site. However, to take full advantage of the site's content, you may choose to register on our site. In the registration process, we request certain information (such as your name and e-mail address) so we can provide you with the information you request and customize our communications with you. We may also use the registration information you provide for other purposes with your prior consent.
Contests, Sweepstakes and Games: Our site contains notices of contests, sweepstakes and games we are conducting, which you may enter electronically in some cases. We use the information you provide to conduct the promotion (for example, to contact you if you're a winner). We won't use the information you provide to enter the promotion for any other purpose unless you've agreed otherwise.
E-mails: When you ask us to send you information by e-mail, you may provide us with certain information like your e-mail address so we can fulfill your request.
Tell A Friend: We may give you the opportunity to tell your friends about features on our website. If you take advantage of our Tell a Friend option, we may ask you for your friends' and your first name and e-mail address. We use the information you provide only to send the e-mail you requested we forward. We may use information about you in other ways, however, if you've given us permission to do so.
Questionnaires and Surveys: We may ask visitors to complete surveys and on-site polls about their attitudes and interests towards the Web site, our partners and their online experience to better understand the needs of site visitors. We may post sample answers to surveys on the website but will not include any personally identifiable information. If you participate in one of our surveys, we will not maintain any personal information about you in our databases as a result of your participation in the survey.

Non-Personal Information/Use of Cookies: We also may collect aggregate and non-personal information when you visit bodybymilk.com. Non-personal information is defined as information as information that does not relate to an individual site visitor or consumer. For example, this information includes how many users visit our website and which pages are accessed and how often. By collecting and analyzing this information, we learn how best to improve our website to meet the needs of site visitors. This information is collected through a technology called "cookies" which are information files that your web browser places on the hard drive of your computer when you visit a website. Cookies cannot damage user files, nor can they read information from a user's hard drive. Cookies allow websites to "remember" users' activities on a website, as well as users visits to a site. Cookies may enhance your online experience by saving your preferences while you are visiting a particular site. For example, cookies may be used to enhance your experience with by reducing interactions with repetitive information, such as a "welcome to the site" animation. You can, of course, disable cookies on your computer by indicating this in the preferences or options menus in your browser, and most browsers will allow you to stop accepting new cookies, be notified when you receive a new cookie, and disable existing cookies. The site may also use cookies to deliver content specific to your interests and for other similar purposes. We use general IP address information to better understand how the site is utilized. Personal information cannot be collected via cookies and other tracking technology, however, if you previously provided personally identifiable information, cookies may be tied to such information. Aggregate (not individual), cookie and tracking information may be shared with third parties.

OPTING OUT
Information provided at the time of registration or submission from a guest who is 13 years of age or over may be used for marketing and promotional purposes by Milk. To keep you in control of your personal information and the communications directed to you, you may opt out of receiving communications from Milk about new features or services. If you object to such use for any reason, you may stop that use by e-mail request to milk@webershandwick.com.

POLICY FOR CHILDREN (INDIVIDUALS UNDER 13 YEARS OF AGE)
Milk encourages parents and guardians to spend time online with their children and to participate in the activities offered on the sites. Milk does not seek to collect such information from persons under the age of 13. If you are under the age of 13, please do not submit any such information to us, including registering for the online auction or site components that require registration. If you are the parent or guardian of a person under the age of 13 who has provided such information to us, please inform us through the Web site or address below and we will promptly remove such information from our database.

Guests under 13 years may participate in activities on our site that do not require registration, but we suggest all guests under 13 seek parental consent before providing any personal identifying information on our site.

POLICY FOR TEENS (INDIVIDUALS 13 TO 17 YEARS OF AGE)
Guests who are 13 to 17 years of age should seek parental consent before providing any personal identifying information on our site.

USE OF IP ADDRESSES
An IP address is a number that's automatically assigned to your computer whenever you're surfing the Web. Web servers -- the big computers that "serve up" Web pages -- automatically identify your computer by its IP address. Milk collects IP addresses for the purposes of system registration, to report aggregate information to our promotional partners, and to audit the use of our site.

When guests request pages from Milk sites, our servers log the guests' IP addresses. We do not normally link IP addresses to anything personally identifiable, which means that a user's session will be logged, but the user remains anonymous to us. We can and will use IP addresses to identify a user when we feel it is necessary to enforce compliance with our house rules or terms of service or to protect our service, site, customers, or others.

LINKS TO OTHER SITES
Users should be aware that when they are on Milk, they can be directed to other sites, the content and practices of which are beyond our control. There are links to other sites from Milk pages that take you outside our service. This includes links from partners that may use Milk or the Milk's logo as part of a co-branding agreement.

These other sites may send their own cookies to users, collect data, or solicit personal information. Please keep in mind that whenever you give out personal information online that information can be collected and used by people you don't know. While Milk strives to protect their users' personal information and privacy, we cannot guarantee the security of any information you disclose online and you do so at your own risk.

Milk's policy does not extend to anything that is inherent in the operation of the Internet, and therefore beyond Milk's control, and is not to be applied in any manner contrary to applicable law or governmental regulation.

SECURITY
The importance of security for all personally identifiable information associated with our guests is of utmost concern to us. We exercise great care in providing secure transmission of your information from your PC to our servers. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, Milk can't ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems.

UNSOLICITED MATERIALS
Please note that it is our policy not to accept or consider unsolicited creative, production-related or other materials of any kind. We appreciate your cooperation in adhering to this policy.

DISCLAIMERS AND LIMITATION OF LIABILITY
We make no representations or warranties of any kind as to: (a) the accuracy or completeness of the information or materials on the site and assume no responsibility for any errors or omissions in its content; (b) the availability for use of any copyrighted, trademarked or proprietary materials of third parties that may appear in this site; (c) computer viruses or other bugs that third parties may embed in or attach to this site without our knowledge or consent; (d) any software made available for downloading, copying or other use through this site; or (e) the merchantability, fitness for use, title and/or non-infringement of any or all of the contents of this site.

Neither we nor anyone involved in the creation or delivery of this site or whose materials or information appear on this site shall have any liability (whether based on contract, tort, statute or otherwise) for any costs, losses, damages (whether direct, indirect, compensatory, special, lost profits, liquidated, consequential or punitive), arising out of or in connection with the your access to, browsing of or use of this site or any of the contents of this site.

COPYRIGHT AND TRADEMARK NOTICE
This site is protected by U.S. copyright laws, and may be protected by the copyright laws of other countries and jurisdictions. Except as specifically permitted below, any copy, reproduction, display, performance or retransmission of the contents of this site is strictly prohibited.

Any use of "Body by Milk," "bodybymilk," "bodybymilk.com," "Got Milk?" and any other trademarks, trade names and logos in which we, our subsidiaries, affiliates, divisions and licensors do business is strictly prohibited absent our prior written consent. In addition, the names, trade names and trademarks of third parties, including our promotional partners, that appear on this site are proprietary to their respective owners and may be used only with their express written permission. The mark and logo for "got milk?" is a registered trademark of the California Fluid Milk Processor Advisory Board.

USE OF MILK MATERIALS
All of our proprietary documents, images, designs and information, including information about our businesses and other public information posted about our company on this site may be copied, reproduced, downloaded and used, provided that: (1) copyright notice in the form "© The National Milk Processor Promotion Board". Used With Permission. All rights reserved." appears on every copy or reproduction of such materials; (2) you only use these materials for non-commercial, personal purposes; (3) you do not alter, edit or condense these materials; and (4) you do not use these materials to ridicule, disparage, harass or annoy anyone.

If you would like to use, copy, upload or retransmit any of our proprietary materials, call or e-mail us to request written permission. The contents of this site may contain documents, images, information and other materials not proprietary to us, such as photographs, clip art, film clips, musical passages, audio track or sound effects elements, or the names, trade names, trademarks, logos or designations of third parties. Any use whatsoever of any these non-Milk Materials is strictly prohibited, unless the prior written permission of the appropriate third parties has been secured.

YOUR ACCEPTANCE OF THESE TERMS
By using this site, you signify your acceptance of the Milk Privacy Policy. If you do not agree to this policy, please do not use our site. Your continued use of the Milk site following the posting of changes to these terms will mean you accept those changes.

QUESTONS/COMMENTS
If you have any questions, comments or concerns about our Privacy Policy or practices, you can email us, or contact us at:

privacy@bodybymilk.com

Milk PEP
ATTN: Marketing Coordinator, BodybyMilk.com
1250 H Street, NW
Suite 950
Washington, DC 20005

We will promptly answer your questions.

Effective Date: August 1, 2006


	PRIVACY POLICY Thank you for visiting bodybymilk.com, a website owned by the Milk Processor Education Program (Milk PEP). This privacy policy statement tells you how we collect information from you on this site "Milk" and how we use it. Using the Internet should be a fun experience and we want to help you make it so. INFORMATION COLLECTED Personal User Information: Milk occasionally collects and stores personal user information in connection with promotions and site features for www.bodybymilk.com. Whenever information of that kind is collected, Milk checks the ages of all site visitors before accepting information from them. No information is collected from guests under the age of 13 or from residents of the states of Alaska or Hawaii. In some cases, we ask our website users to provide us with some personally-identifiable information, such as a name, postal address, e-mail address and telephone number. While we do not require our users to register with our site, doing so enables you to customize your website experience and use features such as the Body by Milk auction and access exclusive content only available to registered users. Please note that no personally-identifiable information is collected unless you provide it voluntarily and knowingly. Whenever you provide and Milk collects and stores such personal user information, information you provide will not be disclosed to third parties without your consent; however, Milk may share aggregate information about our visitors (for example, what percentages of our visitors are male and female) with advertisers, business partners, sponsors, and other third parties in order to customize the content of our site to deliver a better experience for our visitors. Whether Milk collects personal information for complying with your requests or in connection with your participation in a promotion or for purposes of verifying your compliance with Milk policies and federal, state, and local laws, and/or for editorial and feedback solicitation purposes, we will collect only such information as is necessary for those purposes and nothing more. Milk may disclose user information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) Milk's rights or property, other Milk users, or anyone else that could be harmed by such activities. Milk may also disclose user information when we believe in good faith that the law requires it. Here are the ways we collect personally-identifiable information. Registration: We don't require you to register or provide personally-identifiable information to view our web site. However, to take full advantage of the site's content, you may choose to register on our site. In the registration process, we request certain information (such as your name and e-mail address) so we can provide you with the information you request and customize our communications with you. We may also use the registration information you provide for other purposes with your prior consent. Contests, Sweepstakes and Games: Our site contains notices of contests, sweepstakes and games we are conducting, which you may enter electronically in some cases. We use the information you provide to conduct the promotion (for example, to contact you if you're a winner). We won't use the information you provide to enter the promotion for any other purpose unless you've agreed otherwise. E-mails: When you ask us to send you information by e-mail, you may provide us with certain information like your e-mail address so we can fulfill your request. Tell A Friend: We may give you the opportunity to tell your friends about features on our website. If you take advantage of our Tell a Friend option, we may ask you for your friends' and your first name and e-mail address. We use the information you provide only to send the e-mail you requested we forward. We may use information about you in other ways, however, if you've given us permission to do so. Questionnaires and Surveys: We may ask visitors to complete surveys and on-site polls about their attitudes and interests towards the Web site, our partners and their online experience to better understand the needs of site visitors. We may post sample answers to surveys on the website but will not include any personally identifiable information. If you participate in one of our surveys, we will not maintain any personal information about you in our databases as a result of your participation in the survey. Non-Personal Information/Use of Cookies: We also may collect aggregate and non-personal information when you visit bodybymilk.com. Non-personal information is defined as information as information that does not relate to an individual site visitor or consumer. For example, this information includes how many users visit our website and which pages are accessed and how often. By collecting and analyzing this information, we learn how best to improve our website to meet the needs of site visitors. This information is collected through a technology called "cookies" which are information files that your web browser places on the hard drive of your computer when you visit a website. Cookies cannot damage user files, nor can they read information from a user's hard drive. Cookies allow websites to "remember" users' activities on a website, as well as users visits to a site. Cookies may enhance your online experience by saving your preferences while you are visiting a particular site. For example, cookies may be used to enhance your experience with by reducing interactions with repetitive information, such as a "welcome to the site" animation. You can, of course, disable cookies on your computer by indicating this in the preferences or options menus in your browser, and most browsers will allow you to stop accepting new cookies, be notified when you receive a new cookie, and disable existing cookies. The site may also use cookies to deliver content specific to your interests and for other similar purposes. We use general IP address information to better understand how the site is utilized. Personal information cannot be collected via cookies and other tracking technology, however, if you previously provided personally identifiable information, cookies may be tied to such information. Aggregate (not individual), cookie and tracking information may be shared with third parties. OPTING OUT Information provided at the time of registration or submission from a guest who is 13 years of age or over may be used for marketing and promotional purposes by Milk. To keep you in control of your personal information and the communications directed to you, you may opt out of receiving communications from Milk about new features or services. If you object to such use for any reason, you may stop that use by e-mail request to milk@webershandwick.com. POLICY FOR CHILDREN (INDIVIDUALS UNDER 13 YEARS OF AGE) Milk encourages parents and guardians to spend time online with their children and to participate in the activities offered on the sites. Milk does not seek to collect such information from persons under the age of 13. If you are under the age of 13, please do not submit any such information to us, including registering for the online auction or site components that require registration. If you are the parent or guardian of a person under the age of 13 who has provided such information to us, please inform us through the Web site or address below and we will promptly remove such information from our database. Guests under 13 years may participate in activities on our site that do not require registration, but we suggest all guests under 13 seek parental consent before providing any personal identifying information on our site. POLICY FOR TEENS (INDIVIDUALS 13 TO 17 YEARS OF AGE) Guests who are 13 to 17 years of age should seek parental consent before providing any personal identifying information on our site. USE OF IP ADDRESSES An IP address is a number that's automatically assigned to your computer whenever you're surfing the Web. Web servers -- the big computers that "serve up" Web pages -- automatically identify your computer by its IP address. Milk collects IP addresses for the purposes of system registration, to report aggregate information to our promotional partners, and to audit the use of our site. When guests request pages from Milk sites, our servers log the guests' IP addresses. We do not normally link IP addresses to anything personally identifiable, which means that a user's session will be logged, but the user remains anonymous to us. We can and will use IP addresses to identify a user when we feel it is necessary to enforce compliance with our house rules or terms of service or to protect our service, site, customers, or others. LINKS TO OTHER SITES Users should be aware that when they are on Milk, they can be directed to other sites, the content and practices of which are beyond our control. There are links to other sites from Milk pages that take you outside our service. This includes links from partners that may use Milk or the Milk's logo as part of a co-branding agreement. These other sites may send their own cookies to users, collect data, or solicit personal information. Please keep in mind that whenever you give out personal information online that information can be collected and used by people you don't know. While Milk strives to protect their users' personal information and privacy, we cannot guarantee the security of any information you disclose online and you do so at your own risk. Milk's policy does not extend to anything that is inherent in the operation of the Internet, and therefore beyond Milk's control, and is not to be applied in any manner contrary to applicable law or governmental regulation. SECURITY The importance of security for all personally identifiable information associated with our guests is of utmost concern to us. We exercise great care in providing secure transmission of your information from your PC to our servers. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, Milk can't ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems. UNSOLICITED MATERIALS Please note that it is our policy not to accept or consider unsolicited creative, production-related or other materials of any kind. We appreciate your cooperation in adhering to this policy. DISCLAIMERS AND LIMITATION OF LIABILITY We make no representations or warranties of any kind as to: (a) the accuracy or completeness of the information or materials on the site and assume no responsibility for any errors or omissions in its content; (b) the availability for use of any copyrighted, trademarked or proprietary materials of third parties that may appear in this site; (c) computer viruses or other bugs that third parties may embed in or attach to this site without our knowledge or consent; (d) any software made available for downloading, copying or other use through this site; or (e) the merchantability, fitness for use, title and/or non-infringement of any or all of the contents of this site. Neither we nor anyone involved in the creation or delivery of this site or whose materials or information appear on this site shall have any liability (whether based on contract, tort, statute or otherwise) for any costs, losses, damages (whether direct, indirect, compensatory, special, lost profits, liquidated, consequential or punitive), arising out of or in connection with the your access to, browsing of or use of this site or any of the contents of this site. COPYRIGHT AND TRADEMARK NOTICE This site is protected by U.S. copyright laws, and may be protected by the copyright laws of other countries and jurisdictions. Except as specifically permitted below, any copy, reproduction, display, performance or retransmission of the contents of this site is strictly prohibited. Any use of "Body by Milk," "bodybymilk," "bodybymilk.com," "Got Milk?" and any other trademarks, trade names and logos in which we, our subsidiaries, affiliates, divisions and licensors do business is strictly prohibited absent our prior written consent. In addition, the names, trade names and trademarks of third parties, including our promotional partners, that appear on this site are proprietary to their respective owners and may be used only with their express written permission. The mark and logo for "got milk?" is a registered trademark of the California Fluid Milk Processor Advisory Board. USE OF MILK MATERIALS All of our proprietary documents, images, designs and information, including information about our businesses and other public information posted about our company on this site may be copied, reproduced, downloaded and used, provided that: (1) copyright notice in the form "© The National Milk Processor Promotion Board". Used With Permission. All rights reserved." appears on every copy or reproduction of such materials; (2) you only use these materials for non-commercial, personal purposes; (3) you do not alter, edit or condense these materials; and (4) you do not use these materials to ridicule, disparage, harass or annoy anyone. If you would like to use, copy, upload or retransmit any of our proprietary materials, call or e-mail us to request written permission. The contents of this site may contain documents, images, information and other materials not proprietary to us, such as photographs, clip art, film clips, musical passages, audio track or sound effects elements, or the names, trade names, trademarks, logos or designations of third parties. Any use whatsoever of any these non-Milk Materials is strictly prohibited, unless the prior written permission of the appropriate third parties has been secured. YOUR ACCEPTANCE OF THESE TERMS By using this site, you signify your acceptance of the Milk Privacy Policy. If you do not agree to this policy, please do not use our site. Your continued use of the Milk site following the posting of changes to these terms will mean you accept those changes. QUESTONS/COMMENTS If you have any questions, comments or concerns about our Privacy Policy or practices, you can email us, or contact us at: privacy@bodybymilk.com Milk PEP ATTN: Marketing Coordinator, BodybyMilk.com 1250 H Street, NW Suite 950 Washington, DC 20005 We will promptly answer your questions. Effective Date: August 1, 2006